The Big Picture
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Overview
10 - 49
Employees
1993
Year Founded
ABOUT THE BIG PICTURE
Design Research
We are a uniquely structured insight agency that focuses on producing insights that motivate and shape the design process for top global brands.
Languages Spoken
English
HIGHLIGHTS
10 - 49
Employees
1993
Year Founded
Services
Focus
Industries
Clients
Services Provided
50% Market Research & Competitive Intelligence
50% Brand Identity Design
About the Team
OUR STORY
The Big Picture is a strategic insight consultancy committed to shaping a better designed world by deeply understanding real people. They combine behavioural science with design thinking to craft research and strategies that foster innovative, human-centered solutions. This approach results in impactful and engaging brand experiences. Leveraging a global network of research partners, The Big Picture offers world-class expertise tailored to local contexts, connecting brands with audiences worldwide—from Buenos Aires to Bangkok. For over three decades, they have partnered with iconic global brands, supporting meaningful connections with people and driving growth through thoughtful, strategic insight.
Locations
Headquarters
79 Madison Avenue, 2nd Floor United States 10016
United States, New York, United States 10016