BidayaLab

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Overview

< $25/hr

Avg Hourly Rate

2 - 9

Employees

2025

Year Founded

ABOUT BIDAYALAB

AI Automation, Web Engineering

Bidayalab is a digital transformation agency located in Marrakech, Morocco, specializing in AI automation, web development, and visual storytelling for B2B firms throughout Europe and the MENA region. Our offerings include: - **AI Automation:** We create and implement intelligent workflow systems using platforms like n8n, Make.com, and custom AI agents. Our services feature AI chatbots based on GPT-4 and Voiceflow, CRM automation with tools like HubSpot and Pipedrive, lead qualification agents, and comprehensive business process automation. Many clients experience savings of 10 to 20 hours per week within the first month. - **Web Engineering:** We develop scalable web applications and e-commerce platforms utilizing React, Next.js, Webflow, and Shopify. Each project is designed to be performance-driven, mobile-first, and optimized for conversion, focusing on functionality rather than just visual appeal. **Our clients include:** European startups and SMEs seeking a dependable nearshore technical partner, Moroccan businesses looking to expand internationally, and organizations that have outgrown their existing digital frameworks. **Why choose Bidayalab?** Being based in Morocco allows us to align with European time zones and offer fluency in both French and English, combined with a cost advantage of 30-50% compared to Western European agencies—without compromising on quality or communication. We function as an extension of your team rather than merely a vendor.

Tech Stack

NextJSReactNodeJSLaravelVueJSJavaScriptPHPTypescriptHTML5

Languages Spoken

English

HIGHLIGHTS

< $25/hr

Avg Hourly Rate

2 - 9

Employees

2025

Year Founded

Services

Focus

Industries

Clients

Services Provided

35% Custom Web Application Development

15% SaaS Product Development

30% Custom AI Chatbot Development

20% Workflow Automation (Zapier / Make / n8n)

About the Team

OUR STORY

BidayaLab is a specialized, senior-only studio dedicated to AI automation, web engineering, and brand systems, prioritizing tangible outcomes over mere deliverables. Their philosophy centers on delivering measurable results, with contracts ensuring that if agreed metrics aren't met, they rebuild at no cost. Addressing the common issue where companies pay for digital solutions but receive ineffective outputs, BidayaLab differentiates itself by guaranteeing improvements in key performance indicators. Their process involves auditing a client's operations to establish a baseline, building solutions using advanced technologies, and a 30-day post-launch tuning to ensure results. Operating in multiple global markets and languages, they emphasize senior expertise without intermediaries, maintaining a limited project load to uphold their guarantee and deliver substantial business impact.

Portfolio

WakCars Full-Stack Car Rental Platform

WakCars

WakCars is a car rental service located in Marrakech, Morocco, catering to both local residents and international travelers. Previously, the business relied entirely on offline bookings through phone calls and WhatsApp messages, which meant customers had no way to view the vehicle fleet or check availability without direct communication. This led to lost bookings, manual scheduling mistakes, and a lack of online presence, resulting in significant revenue losses, particularly at night when the owner was unavailable. The key obstacle was the creation of a real-time fleet availability system that would prevent double bookings while being easy enough for non-technical staff to operate. The platform also needed to be mobile-friendly since most tourists look for rental options on their phones once they arrive in Marrakech. Additionally, it required a confirmation process integrated with WhatsApp, as over 90% of clients prefer it as their main communication method. Bidayalab developed a comprehensive web platform using React for the frontend and Express.js with Node.js for the backend. The public site enables visitors to view the entire fleet with images, specifications, and daily rates. A real-time availability calendar, built with a custom REST API and PostgreSQL database, automatically prevents double bookings. The multi-step booking system collects information such as driver details, rental dates, pickup and drop-off locations, and optional extras like GPS or baby seats. After a booking is made, automated confirmation messages are dispatched via email and the WhatsApp API. A private admin dashboard provides the WakCars team with complete oversight of fleet management, the reservation calendar, availability updates, and revenue tracking, replacing their previous spreadsheet and WhatsApp thread system. Since the platform's launch, WakCars has successfully handled over 200 online bookings without any double-booking issues. The owner has regained 2–3 hours each day that were previously spent managing WhatsApp inquiries, and bookings now come in around the clock.

E-Commerce Platform for Moroccan Rugs Brand

Azarbi

**THE CHALLENGE:** Azarbi is a Moroccan artisan rug brand that offers handwoven Beni Ourain, Azilal, and Boujaad rugs to international buyers, primarily in Europe and North America. Prior to this project, the brand relied solely on Instagram and occasional craft markets for sales, lacking an e-commerce system. Each transaction involved laborious negotiations through direct messages, custom payment links, and handwritten invoices. International shipping was done on an ad hoc basis, limiting the brand's ability to grow beyond the owner's personal capacity. **OUR APPROACH:** Bidayalab developed a tailored e-commerce platform using Next.js (App Router) with a headless architecture. The product catalog was created with a Sanity CMS backend, empowering the Azarbi team to easily add new rugs, update prices, and manage inventory without needing technical skills. Each rug features a comprehensive product page with high-quality images, dimensions, material details, origin information, weaving techniques, and a full-sized room visualizer guide. We implemented a filtering system to help customers search by style, size, color, and price. The checkout process supports multi-currency display (EUR, USD, GBP) with real-time exchange rates, calculates international shipping costs based on destination and rug weight, and integrates Stripe for payment processing. Customers receive automatic email confirmations in their chosen currency. Additionally, SEO-optimized collection and product pages were created to attract organic traffic from European customers searching for Moroccan rugs. **RESULT:** Since its launch, Azarbi has successfully processed orders to 14 different countries, reducing the owner's order processing time from 45 minutes per sale (for DM negotiations, manual payment, and invoicing) to under 5 minutes for packing and label printing. **Technology Stack:** Next.js (App Router), TypeScript, Sanity CMS, Stripe, Tailwind CSS, Vercel, Nodemailer.

Fitness Coach Website & Client Portal — IlyassFit

IlyassFit

THE CHALLENGE: Ilyass, a personal fitness coach located in Marrakech, Morocco, focuses on transformation programs for both face-to-face and online clients. Prior to this initiative, he relied entirely on Instagram direct messages and word-of-mouth for client acquisition. Without a website or a structured way to showcase his programs, he lacked an effective means to engage serious inquiries outside of social media, which hindered his potential to attract higher-paying clients and expand beyond his local network. OUR APPROACH: Bidayalab developed a professional PHP-based website that acts as Ilyass's main business card and tool for conversions. The design reflects his personal brand and training philosophy: dynamic, results-oriented, and centered on building trust through social proof. Notable features include an engaging About page detailing his coaching journey and qualifications, a Programs page outlining his coaching packages (individual, group, online) with transparent pricing and inclusions, a Transformations gallery displaying client before-and-after photos (with permissions), an embedded testimonials section featuring authentic client feedback, and a Contact/Booking section featuring a form and a direct WhatsApp link for immediate messaging. The website is fully optimized for mobile use, considering that more than 85% of Ilyass's audience finds him on Instagram via mobile devices. We prioritized page speed, achieving a load time of under 2 seconds through image optimization and a streamlined architecture. RESULTS: Since the launch, Ilyass has used the website as the main link in his Instagram bio and has observed a notable improvement in the quality of incoming inquiries—clients are now better informed about his programs and pricing, leading to fewer preliminary discussions before they decide to commit. Stack: PHP · MySQL · HTML/CSS · JavaScript · WhatsApp API link

1 more project

Projects & Clients

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What Clients Have Said

"BidayaLab delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

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Custom Web Application Development

SaaS Product Development

Custom AI Chatbot Development

Workflow Automation (Zapier / Make / n8n)

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