Growing U.S. Sales for E+E
**Challenge:** E+E Elektronik, an Austrian manufacturer of industrial sensors, had a well-regarded product worldwide but struggled with brand recognition and local marketing efforts in the United States. They encountered typical challenges associated with international expansion, including differing buyer expectations, a lack of familiarity with U.S. digital marketing platforms, and limited resources to pursue market entry effectively.
**Solution:** Beyond Borders Marketing developed and implemented a customized marketing strategy for the U.S. This strategy involved intensive positioning workshops, the creation of diverse content (such as blogs, case studies, and ebooks), targeted Google Ads, and search engine optimization (SEO). They also enhanced lead generation through gated content (like eBooks), strategic keyword usage, and email outreach campaigns specifically focused on the agriculture and energy sectors. A brand narrative centered on the U.S. market was crafted to resonate with local buyers.
**Results:** The overall outcome was a 60% year-over-year increase in sales for their primary IoT sensor in the U.S., over $6 million in projected lifetime value from a single client in the energy sector, and an initial order of $90,000 from a new agriculture client, which was directly linked to BBM’s Google Ads and eBook content. There will also be ongoing support for U.S. growth and campaign improvements for 2024–2025.