EcoPetCart - Branding & Packaging Design
The Indian company collaborated with our team to introduce their product line and e-commerce platform. We assisted them with brand strategy, identity, packaging design, and web design. Ecopetcart, based in Bengaluru, is an apparel store that offers t-shirts made from 100% recycled plastics. It is a subsidiary of Trashin Recycling Pvt. Ltd, a waste management firm located in Bangalore, India. This initiative aims to recycle and repurpose the plastic waste produced in the country, which amounts to 9.46 million tonnes per year, with 40 percent being single-use plastics. Ecopetcart seeks to divert some of this plastic from landfills. All their products are made entirely from recycled materials and focus on environmental conservation. After conducting two branding strategy sessions over two days filled with brainstorming, inquiries, and insights, we successfully defined the brand’s name, target audience, market positioning, and unique selling proposition. The company already had an Instagram account related to pets with over 70k followers, so they aimed for the brand to resonate with their current audience while also appealing to potential customers. The brand needed to convey a sense of playfulness and incorporate a green element to align with its core mission. For a detailed view of the project execution, please visit our website.