BX Films
BX Films is an agile video production company based in San Francisco, having collaborated with notable brands such as Toyota, PayPal, IBM, Bed Bath & Beyond, and GE. They approached us for assistance in creating a website that effectively showcased their impressive portfolio. Our aim was to design a site that prioritized functionality while still looking appealing. Although we wanted to have an attractive design, we were conscious of the website's primary purpose: to highlight exceptional video content. In highly creative projects, there is often a temptation to overwhelm users with intricate designs, but this can undermine the website's intent. A well-crafted design should address issues without introducing new ones.
To achieve this, we featured the client’s main video reel as the header background, providing immediate evidence of their expertise. Users can instantly recognize their talent without the need to click or scroll. We also designed a grid to display their work. Rather than a straightforward grid of rectangular images (which would suit a 16×9 video format), we opted for a mosaic-style grid that accommodates varying dimensions, fostering a sense of creativity while still maintaining coherence. An additional challenge was that random screenshots from six different videos, when placed side by side, occasionally appeared mismatched. Therefore, we adjusted the colors of each video thumbnail to ensure they complemented one another.