Bellwether Brands

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Overview

$100,000+

Min Project Size

10 - 49

Employees

2009

Year Founded

ABOUT BELLWETHER BRANDS

Unlocking Brand Potential

An acclaimed independent brand consultancy that collaborates with clients to unlock potential. We combine strategy, design, and technology to develop stunning and innovative brands and experiences, cultivating the leaders of tomorrow.

LANGUAGES SPOKEN

ArabicEnglish

HIGHLIGHTS

$100,000+

Min Project Size

10 - 49

Employees

2009

Year Founded

Services

Focus

Industries

Clients

Services Provided

60% Brand Identity Design

30% Logo Design

10% Graphic Design

About the Team

OUR STORY

At Bellwether, we are an independent brand consultancy dedicated to unlocking potential through the seamless integration of strategy, design, and technology. We partner closely with clients to craft visually striking and purpose-driven brands that inspire and connect with audiences. Believing that great brands are essential business drivers, we focus on creating identities that are both beautiful and brilliant—combining impactful visuals with compelling stories. Our collaborative process emphasizes open communication, inquisitive exploration, and attentive listening, viewing brand creation as a dynamic journey culminating in meaningful and sometimes unexpected results. Our senior team remains actively engaged in every project, leveraging individual strengths to propel brands to their fullest potential, fostering an environment of thoughtful dialogue that fuels extraordinary outcomes.

Portfolio

OSN. Open Up

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For more images, visit https://bellwetherbrands.com/work/osn/. OSN was established through the merger of the Orbit and Showtime networks. For years, it has been the leading brand for premium home entertainment in the Middle East, relying on a set-top box installed in homes. However, the global and regional media landscapes have experienced significant changes recently. Consumers’ viewing habits have shifted due to the availability of numerous entertainment options, such as YouTube, gaming, and Netflix, which can be accessed anytime and anywhere. In 2019, a new management team aimed to redefine OSN’s role and purpose in the media industry. As part of this transformation, we were tasked with evaluating the brand and its customer experience, providing recommendations for improvements to ensure its relevance in today’s media environment. The result of the brand assessment and our deep dive into insights led to the development of a strategic presentation that outlined insights and opportunities for OSN while suggesting impactful strategies to reposition the brand. This effort initiated three key workstreams: - Redefining OSN’s value proposition - Revitalizing the brand - Restoring confidence internally and externally At the Transform Awards 2021, OSN earned several accolades: Gold for Best Visual Identity in the Technology, Media, and Telecommunications Sector, Silver for Best Brand Evolution, Bronze for Best Implementation of a Brand Development Project, and Bronze for Best Rebrand of a Digital Property.

Reinvigorating a Challenger Spirit in a Challenger Brand

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View all images at https://bellwetherbrands.com/work/mobily/. There's a saying: "little by little, a little becomes a lot." This encapsulates the transformation of the Mobily brand. Although there isn't a drastic change at first glance, the approach to revitalizing this challenger brand has been thoughtful and strategic. Initial evaluations revealed that Mobily still held considerable value in its name, logo, and blue color, along with a weak but existing reputation as a challenger to the norm. A collective decision was made to invest in revitalizing the Mobily brand by leveraging its inherent strengths and re-establishing its challenger identity. Several challenges emerged: - Brand consideration: Research showed that while Mobily was well-recognized, it struggled with brand consideration, as potential customers needed convincing reasons to choose or reconsider it. - Reawakening the Challenger spirit: Qualitative studies indicated that the brand had lost some of its pioneering edge, though there was still enough potential to reignite it. - Aligning the brand strategy: Different departments within Mobily operated with their own strategies, leading to disjointed efforts. A unified strategy was essential to create a distinct positioning. - Updating brand identity to match business goals: Much of Mobily’s visual and verbal identity felt outdated, having last been refreshed in 2010 without consideration for digital platforms. It failed to align with Mobily’s evolved business and its challenger identity. The results of this restructuring, repositioning, and rebranding have been significant, yielding immediate rewards, including Mobily experiencing the fastest growth in brand value in 2020, increasing from $834 million to $1.28 billion, making it the 7th most valuable brand in Saudi Arabia according to the Brand Finance 2021 report.

Empowering Mobility

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Explore more images and videos at https://bellwetherbrands.com/work/hala/. Hala empowers individuals, communities, and cities, enhancing their mobility significantly. Navigating large urban areas often requires multiple modes of transport, which can complicate planning, entail several payments, and may not always be dependable. This complexity is one reason many people choose to own personal vehicles, typically cars. Imagine using an app where you simply enter your destination and receive public transport options tailored to your preferences—whether you’re looking for the quickest route, the least expensive option, various modes of transport, or the most scenic journey. You could book and pay for your entire trip seamlessly. This is Hala’s long-term goal. As the first of its kind in the region, Hala represents not just a new brand but a novel category, which presents unique challenges: 1. A joint venture: Hala is the result of two distinct brands and cultures—RTA and Careem—coming together, with each wanting to leave their mark on the collaboration. 2. Establishing a category: We needed to clearly articulate the brand’s value proposition, narrative, and identity so that urban residents could easily understand Hala’s significance in their lives. 3. A pilot project: Dubai will serve as the pilot market, with Hala launching limited services starting with taxis. This required positioning the brand to reflect future capabilities while ensuring its current relevance as Hala expands its impact on people’s lives and the region. 4. Business and service naming: We had to choose names that wouldn’t constrain the future growth of the business, whether in service diversity or regional expansion. 5. A descriptive brand identity: This would aid in conveying the brand's role in the lives of individuals. Hala received multiple accolades at the Transform Awards 2021: Gold for Best Visual Identity from the Transport & Logistics Sector, Silver for Best Strategic or Creative Development of a New Brand, and Silver for Best Use of a Visual Property.

Projects & Clients

Project Size & Rate

Minimum Project Size

$100,000+

Pricing Snapshot

Min Project Size

$100,000+

Avg Hourly Rate

N/A

Cost Rating

N/A

What Clients Have Said

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"Bellwether Brands delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

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Brand Identity Design

Logo Design

Graphic Design

Locations

Headquarters

10th Floor, CODE Business Tower

Dubai, Dubayy, United Arab Emirates

+97143477211

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