Jessica Ullman, the founder of Bellini Marketing, embarked on her digital marketing journey when community outreach significantly declined during the pandemic. Recognizing the need for her employer's small business to transition into the digital advertising space, she faced the challenge of not knowing where to start. With a limited budget that couldn't accommodate a typical ad agency, she took the initiative to self-learn digital marketing to help her employer navigate these uncertain times. This led her to wonder, “Why aren’t there agencies focused on small businesses?” As a result, she and her partner, Evan Bellini, established Bellini Marketing. They have successfully grown businesses through effective paid advertising and social media content, all supported by the most powerful resource available—data.