EntryPoint Europe. Luxembourg. Branding & Website
EntryPoint is an accelerator designed to assist founders from Central and Eastern Europe and Central Asia in growing their startups and expanding into European and global markets. Our objective was to create a recognizable, tech-oriented, and reliable brand that connects with both startup founders and investors. Here's our process:
**Week 1 – Moodboard Creation**
We began by conducting research and visual exploration, analyzing competitors, defining the tone of voice, and gathering references that balance technology and business. Our aim was to evoke a confident, structured, and modern vibe before moving forward with the design phase.
**Week 2 – Site Prototype & Brand Drafts**
We developed a prototype of the landing page using existing content to establish structure and logic. Simultaneously, we created logo concepts, explored font options, and selected a color palette. This stage ensured that the brand's identity aligned with its digital presence from the outset.
**Week 3 – Final Brand System & Web Moodboard**
After gathering feedback, we finalized the logo system, typography, and color choices. We also created a moodboard for the website to outline design direction, visual tone, and essential UI elements before progressing to the design development of the main pages.
**Week 4 – Website Development**
Once the design received approval, we created responsive layouts and a UI kit, then handed everything to the development team. Our focus was on ensuring high performance, clarity, and intuitive navigation to facilitate a seamless application process for the accelerator.