Crafting creative and compelling PR storylines
Our U.S. public relations team partnered with the Polish analytics firm PlumResearch to develop engaging narratives and angles from its internal data. PlumResearch specializes in audience measurement for both OTT and linear TV, offering insights into streaming performance for popular platforms such as Netflix, Disney+, and HBO. Focusing on this data, our team collaborated closely with PlumResearch's marketing department to create a media strategy that incorporated anticipated rankings and pitches designed to provide exclusive and valuable streaming insights to industry journalists. By consistently producing a weekly “Top 10 Netflix shows” ranking based on PlumResearch’s total hours watched metric, we secure regular, positive coverage in media outlets that cater to this type of information. This coverage successfully highlights PlumResearch's capacity to offer data to potential clients and partners. Some notable headlines generated include: “Less Than 36% of Netflix Viewing in U.S. Comes From Originals,” “Streaming Isn't Helping Oscar Movies' Struggling Popularity,” “Netflix Attracting Older Viewers with Licensed TV Shows,” and “’Ginny & Georgia’ and ‘Manifest’ Achieve Highest Completion Rates on Netflix in 2023.” Publications such as Variety, The Wrap, Yahoo, What’s On Netflix, The Hollywood Reporter, and Media Play News have utilized PlumResearch’s data to create informative articles on streaming, thanks to our collaborative efforts.