QFRAME x BEAN CREATIVE | BRAND IDENTITY
QFrame has been a prominent player in the premium picture frame manufacturing and trading sector since 1995, known for its exquisite gold-plated and hand-carved wooden frames that exude sophistication and elegance. With over 25 years of experience, the company has moved into the upscale market, catering to prestigious clients like Park Hyatt, Palm Garden Resort, and Annam Gallery. To align with the high standards of this segment, QFrame collaborated with BEAN CREATIVE® for a comprehensive rebranding effort targeted at entering the auction market and engaging high-end customers more effectively. A key element of this rebranding is the redesigned logo, where the letter ‘Q’ in ‘QFrame’ is transformed to resemble a picture frame, reflecting their core product and fitting seamlessly within the graphic design system. This emblem not only acts as an adaptable framing device for various artworks, enhancing them with its craftsmanship and finesse, but also invites viewers into the enchanting realm of art to uncover hidden gems. Additionally, a muted blue embodies the depth and complexity often present in art, promoting a more profound exploration. In contrast, a vibrant orange emphasizes the striking elements of their products. This unique color palette positions QFrame as a link between traditional artistic spaces and contemporary expressions, appealing to a wide range of clients, from innovative art collectors to seasoned connoisseurs in search of dependable expertise. With the opening of their new showroom featuring the updated brand identity, QFrame has reinforced its prestige within the art community, serving renowned clients like the Cartier Flagship Store in Ho Chi Minh City and showcasing collections in esteemed art venues. These achievements have not only bolstered their brand presence but also reasserted their leadership in the framing industry.