Stefan Tošić reflects on the daunting statistic that 90% of new businesses fail, a fact he initially doubted. Over eight years working intimately with his first 300 clients, he observed failures firsthand, realizing it wasn't mere coincidence. His conviction deepened when he witnessed a $50 million company collapse within a year due to a lack of alignment between business strategy, marketing efforts, and design. These experiences have shaped his understanding of the critical importance of cohesive integration across these domains to ensure sustainable success.