Football Canada – New Website Design
Who: Officially known as the Canadian Amateur Football Association (CAFA), Football Canada serves as the National Governing Body for Canadian Amateur Football, encompassing tackle, touch, and flag football, and representing players, coaches, officials, and administrators. How: This was a significant project! Football Canada approached us with an extensive online presence—not only was their primary website composed of hundreds of pages, but they also had numerous mini-sites and landing pages scattered across the internet. The ultimate goal is to consolidate everything into one platform; for now, we began with the main website and will continue collaborating with Football Canada to unify all elements. Following an initial discovery session, we focused on reorganizing the information architecture into a more logical and user-friendly system. This restructuring enabled us to streamline the website and eliminate unnecessary or outdated content. Subsequently, we developed a more dynamic and engaging design tailored to all audience segments—from players and coaches to officials. The outcome is a beautifully re-envisioned online presence for Football Canada.