Battle Royal Studios

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Overview

$50,000+

Min Project Size

10 - 49

Employees

2011

Year Founded

ABOUT BATTLE ROYAL STUDIOS

Award-Winning Brand Experience Agency, Berlin

Battle Royal Studios (BRS) is a prestigious experiential marketing and brand experience agency based in Berlin, Germany, with additional offices in London, Dubai, and Riyadh. Established in 2011, BRS has executed over 625 live marketing events in more than 30 countries, focusing on brand activations, product launches, large cultural ceremonies, consumer gatherings, and immersive live experiences for prominent brands across Europe, the Middle East, and beyond. In 2025, BRS was ranked #17 in the Eventex Top 100 Agencies Worldwide and received recognition at the Golden Award of Montreux. The agency provides comprehensive brand experience and live marketing services, overseeing everything from creative strategy and concept development to design, production, and execution. Its main offerings encompass brand experience and event production, creative strategy, product launches, consumer events, cultural ceremonies, large-scale productions, as well as digital content, motion design, and communications. BRS has crafted immersive brand experiences and marketing campaigns for clients such as BMW, Audi, Ford, Riot Games, and Expo 2020 Dubai. Whether organizing a product launch for 200 people in Frankfurt or a cultural ceremony for 50,000 in the Middle East, BRS expertly manages international production while upholding a unified creative vision.

Languages Spoken

EnglishGerman

HIGHLIGHTS

$50,000+

Min Project Size

10 - 49

Employees

2011

Year Founded

Services

Focus

Industries

Clients

Services Provided

100% Architectural Design

About the Team

OUR STORY

Established in Berlin in 2011, Battle Royal Studios has produced over 625 projects across more than 30 countries, blending disciplines from major events to music and performance. Our team thrives on culture, partnering with leading brands, cultural institutions, and local experts to deliver immersive experiences that fuse creativity, innovation, and impeccable execution. We focus on creating enduring emotional connections rather than mere visibility, crafting moments that resonate and transform brands into feelings. Internationally acclaimed for excellence in experiential marketing, live brand activations, and creative direction, Battle Royal Studios also prides itself on sustainability, earning a Gold rating from EcoVadis, placing us in the top 5% globally for environmental and ethical performance.

Portfolio

Sensorium Worlds. An Immersive brand experience

Confidential

Battle Royal Studios organized Sensorium Worlds, an exclusive immersive brand experience for 6,000 attendees at a prominent industrial venue in Milan, commissioned by PM International in partnership with SELETTI. This event showcased the global launch of a limited-edition co-branded collection and was preceded by a special press preview for 200 members of the media and partners. The creative journey commenced with a three-day workshop at SELETTI's headquarters in Parma, Italy, where BRS gathered 20 artists from Europe, Asia, the Middle East, and Africa to collaboratively design the experience. BRS acted as the creative link between the client, artists, SELETTI, and all parties involved, transforming this collaborative effort into a grand spatial production. The setup featured six 14-meter projection towers that formed the backdrop, utilizing 500m² of projection mapping space. During peak moments, guests’ images were projected live on the towers, incorporating the audience into the event. The 70-meter stage and entire spatial environment were designed and constructed by BRS, involving over 300 experts from creative, technical, and production teams. Battle Royal Studios managed the entire process, including creative direction, spatial and lighting design, motion and art direction for the six projection towers, coordination with 20 international artists, technical oversight, show management, and live production for both the press preview and the main event. Services provided included Brand Experience, Experiential Marketing, Immersive Experience Production, Spatial Design, Creative Direction, Event Production, Interactive Installations, and Live Performance Direction.

Experience design with Seletti at MDW

Confidential

Battle Royal Studios created and executed Sensorium Piazza at Milan Design Week 2025 in partnership with SELETTI. The installation attracted 25,000 visitors and kept them engaged four times longer than other nearby locations throughout the week. The project centered on the idea of the piazza as a vibrant, changing gathering space shaped by its users. At its heart was a custom modular LED cube system developed in collaboration with a specialist from China, as no similar solution was available in Europe. The installation showcased dynamic motion design across ten visual segments, ambient soundscapes coordinated with live performances, and interactive photo booths that converted visitors' portraits into live digital mosaics displayed within the space. Attendees had the option to print their images as postcards or transfer them onto custom tote bags. Battle Royal Studios managed the entire process, including creative direction, spatial architecture, motion and sound design, AR-enabled interactive installations, complete technical production, and live event management for both a VIP media preview and a consumer celebration. The services provided included Brand Experience, Experiential Marketing, Spatial Design, Immersive Experience Production, Creative Direction, Interactive Installations, and Event Production.

Full sensory experience in Tokyo: Together X

Confidential

Battle Royal Studios crafted and executed a comprehensive multi-sensory brand experience for 1,600 guests from around the world in Tokyo, celebrating a decade of a client’s product. The initiative encompassed everything from creative ideation and spatial design to construction, technical production, and event management, all within a custom 10,000m² temporary venue next to TeamLAB Planets in Tokyo. This venue was constructed from the ground up within six weeks, following ten months of meticulous planning, with Japan's earthquake-resistant building regulations significantly extending the usual European planning timeline. BRS oversaw every aspect, including arrangements for guests and VIP artists, spatial design across various immersive sections, and coordination with international suppliers from Japan, France, and Germany. The experience invited guests to explore five sensory areas that engaged taste, sight, sound, touch, and smell. Notable features included the Flavour Cloud, an atmospheric dome filled with dynamic light displays and laser shows mimicking a floating aurora borealis, and a gamified digital companion that acted as both an experience navigator and Flavour Passport, enabling guests to collect sensory stamps from different zones. Live entertainment featured a surprise performance by Steve Aoki and a collaborative freestyle session with Japanese rap artist Awich. Additionally, guest photos uploaded during the event were showcased in real-time on a 16-meter LED wall. Battle Royal Studios managed everything from creative direction and spatial architecture to multisensory design, motion and lighting arrangements, interactive digital installations, full technical production, artist management, and live event oversight across a 5,000m² guest area. Their services included Brand Experience, Experiential Marketing, Immersive Experience Production, Spatial Design, Creative Direction, Interactive Installations, Event Production, Live Performance Direction, and International Production Management.