Barrie Smith began his journey in digital marketing in 2004, coinciding with the early days of Google Ads (formerly AdWords). Over two decades, he has witnessed and adapted to numerous platform evolutions, including the introduction of YouTube, Facebook/Meta ad transformations, and advancements like Google Performance Max campaigns. His initial 14 years were dedicated to agency roles where he managed prominent clients, trained teams, and earned recognition. Transitioning to a Freelance PPC Expert in 2018, Barrie now leverages extensive experience across Google, Facebook, YouTube, Instagram, Amazon, Bing, and LinkedIn advertising. Serving diverse sectors such as gaming, travel, and finance, he adeptly manages budgets ranging from small businesses to multinational corporations with seven-figure media spends, continually applying up-to-date strategies and tools to drive profitable campaigns.