ODDBOX
**The Situation**
**Who they are:** More than a third of all food produced is wasted. If food waste were a country, it would rank as the third-largest greenhouse gas emitter. ODDBOX collaborates closely with farmers in the UK and abroad to salvage fresh, seasonal surplus fruits and vegetables that are at risk of becoming waste. Each box delivered to London residents helps reduce food waste while conserving CO2 and water. Recognized as London’s top-rated vegetable box service, ODDBOX provides seasonal produce to over 10,000 conscientious households in the city.
**BRIEF:** In December 2019, ODDBOX decided to transition their Facebook Ads management to Bark.London with the aim of rapidly scaling their business through performance marketing channels. Their ambitious objective was to achieve significant weekly subscriber targets within their defined marketing budget—a challenging yet exciting opportunity.
**OUR APPROACH:** Given our targeting was limited to specific London postcodes, we faced an intriguing challenge. We conducted an audit of previous campaigns to identify successful elements, areas for improvement, and untested approaches. By refining our targeting to enhance reach in London, introducing fresh creative assets, and experimenting with diverse copy, we aimed to better resonate with our target audience. To ensure long-term success on Facebook, we established a continuous process for creative testing and optimization to boost click-through rates, ultimately enhancing ad efficiency and engagement.
**RESULTS:**
- 170% growth in subscribers from Facebook Ads
- 134% rise in Facebook ad spending while maintaining profitability
- 160% overall increase in new subscribers