Improving Our Sleep One Pillow at a Time
Starting Point Sleep Crown was a newly established company launching a product that was completely unique. Addressing the Issue Our main challenge was that we were dealing with an innovative product that had no online presence or consumer awareness. While sleep problems were common, the solution—a pillow designed to be worn over the head—was unprecedented. To achieve online success, we needed to educate and expand our audience, foster brand loyalty, and encourage purchases through an e-commerce platform. What We Recommended Both the clients and our team concurred that the website should convey an authentic, organic feel that mirrors the softness and comfort of the product. Additionally, it was important to clearly articulate the benefits of the product and how it assists individuals in achieving deep, restorative sleep. The online store also needed to be user-friendly but adaptable for future growth, allowing us to introduce new products, options, and tailored landing pages for special promotions over time. The Results Three years later, Sleep Crown enjoys a consistent stream of orders. The brand has been frequently featured on popular online platforms such as Buzzfeed and PopSugar, and has gained endorsements from celebrities. The website evolved alongside the product, with additional pages, products, blog entries, and images being added continuously. We also assist Sleep Crown with their digital marketing efforts, managing their e-blasts, print design, and promotional materials. The Works Explore Sleep Crown's website and online store at www.sleepcrown.com.