6 Month Case Study - 6.99x ROI & 12.72x ROAS
Malcolm Smith Motorsports
It has been six months since we assumed management of the advertising accounts for Malcolm Smith Motorsports (MSM). In this report, we will analyze the differences from the previous six months before they joined Barad Marketing Solutions, focusing on costs, clicks, click-through rates, conversions, conversion rates, and conversion values.
**Cost:** MSM approached us with an ambitious goal of reducing their advertising expenses while maintaining performance levels. We embraced this challenge and successfully saved over $26,000 in ad spending during this six-month period compared to their earlier six months.
**Clicks:** The 67% reduction in budget naturally led to a significant decrease in the number of clicks. Fortunately, due to our ability to reduce the cost per click, which will be explained below, we only experienced a 47% drop. While this might seem concerning for any advertising account, our improved targeting and higher-quality leads resulted in better overall outcomes.
**CPC:** By implementing more refined advertising strategies, we managed to decrease MSM's average cost per click to $0.71. This reduction in cost allowed us to mitigate the click decline that would have otherwise matched the 67% cut in budget.
**CTR:** The significant increase in click-through rate indicates that our ads reached a more precisely targeted audience and were more engaging and effective for that demographic.
**Conversions:** While a 67% budget cut would typically result in a similar decrease in conversions, we adapted and only experienced a decline of 19% in conversions. The most exciting aspect is that our improved targeting led to a remarkable increase in conversion value by $74,000.
**Conversion Rate:** Our thorough market research enabled us to effectively advertise to MSM's target demographic, which is evident in the 53% growth in conversion rate.
**Conversion Value:** Thanks to our detailed advertising strategies, we transformed MSM's 67% reduction in ad spending into an impressive 86% increase in conversion value.
**ROAS:** 12.72x