Are your Google AdWords campaigns falling short? If you have a team focused on inbound or outbound marketing, you likely have valuable market insights at your disposal. Your sales team spends their entire professional lives engaging with customers. They understand their clients, their needs, and their desires—specifically, what drives them to make a purchase. Let's position them appropriately: at the forefront, center, and conclusion of the sales process. Sales isn't about creating a favorable image for your company; it’s about driving actual sales.