Banksia Strategic Partners

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Overview

$1,000+

Min Project Size

10 - 49

Employees

2017

Year Founded

ABOUT BANKSIA STRATEGIC PARTNERS

Banksia Strategic Partners

We are a comprehensive strategic communications agency with extensive connections. Our firm stands out for its unparalleled ability to deliver impactful communication assistance where policy, politics, and public affairs intersect.

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

10 - 49

Employees

2017

Year Founded

Services

Focus

Industries

Clients

Services Provided

60% Public Relations

40% Corporate Communications

About the Team

OUR STORY

Banksia Strategic Partners is a dedicated strategic communications firm distinguished by its strong networks and expertise in navigating the crossroads of policy, politics, and public affairs. Our team of seasoned professionals excels in delivering decisive advice and effective execution within sensitive and complex environments. With extensive experience in strategic communications, social impact, and stakeholder engagement, we provide clients with bespoke support tailored to their specific challenges. Whether enhancing strategic communication capabilities, driving media involvement, or managing intricate stakeholder relationships, Banksia offers top-tier, hands-on counsel grounded in industry best practices, ensuring impactful and high-quality outcomes for every engagement.

Portfolio

Wallara Australia Case Study

Wallara Australia

A five-year collaboration with the strategic communications firm Banksia Strategic Partners has empowered Wallara Australia to advocate for and create opportunities for Australians with disabilities, despite increased scrutiny in the sector. Over these five years, Wallara has partnered with Banksia—an organization that bridges politics, policy, and public affairs—to drive meaningful change. Their primary objectives included raising awareness for underrepresented disabilities. While awareness and conversations about the experiences of individuals with various abilities have grown over the past decade, Wallara's CEO, Phil Hayes-Brown, noted that individuals with intellectual disabilities are often overlooked in the media and popular culture. This led to the creation of "Invis-ability," a podcast hosted by Phil and former Paralympian Don Elgin, which features discussions with individuals from the intellectual disability community to shed light on what remains unknown about disabilities. Banksia collaborated closely with Phil and also provided support for various initiatives. Wallara Australia is now thriving, with expanding operations and services that aim to improve the lives of even more people with disabilities.

Lime Case Study

Lime

When Lime entered the Australian market, they encountered challenges in accessing major markets due to outdated state laws and complicated regulatory frameworks that limited electric scooter usage. However, considering Lime's success elsewhere, the potential of micromobility to alleviate traffic congestion and reduce vehicle emissions, along with a shift in Australia’s transport preferences during the pandemic, Lime deemed the project worthwhile. They enlisted Banksia Strategic Partners to spearhead efforts in engaging key stakeholders, managing strategic communications, and capturing market share in Australia. Initially, Banksia was instrumental in successfully extending Lime’s e-scooter trial in Brisbane. However, concerns arose regarding the safety of Lime's products when there were rare incidents of the Gen 2.5 e-scooter suddenly stopping. In light of the ACCC’s concerns, Banksia expanded its role to include developing and implementing a legal strategy, managing media relations, and other strategic communication initiatives to safeguard Lime’s brand and reputation while strengthening their market position. Additionally, we collaborated with Lime to establish enhanced administrative processes to ensure ongoing compliance with reporting requirements. These efforts yielded positive outcomes, effectively reducing the financial and reputational risks Lime faced. Furthermore, micromobility is reshaping transportation in Australia, and Banksia is prepared to assist organizations like Lime in navigating this transformation.