Mermade Hair
Mermade Hair was established when founder Tara Simich recognized a market opportunity for a hair tool that effortlessly creates large, attractive barrel waves. Our objective was to launch Mermade Hair, raise brand awareness, and boost online sales. We have implemented a strong PR and influencer strategy, which is supported by a targeted paid social approach aimed at various audiences, including visitors who haven't converted, those who abandoned their carts, and lookalike audiences derived from our customer database. Furthermore, when influencers share the product, we enhance its visibility by promoting it to an audience likely to connect with that influencer, such as fans of Sofia Richie and the Kardashian family. Our aim is to meet the established cost per sale for each channel (Google Ads and Social) and to generate awareness and demand within our target demographic. Bang Digital has collaborated with Mermade Hair since the product's launch in August 2019, during which it has sold out multiple times and is now being introduced globally, while also being made available in major retailers across Australia. Our paid campaigns have achieved an e-commerce conversion rate exceeding 6%, with Google Ads cost per sale below $3, and social media efforts yielding 3,233,003 impressions.