Backroom is a brand strategy and activation agency owned and founded by women, based in Baltimore, with team members situated throughout the United States. We create brand identity systems, messaging frameworks, and activation strategies aimed at generating demand and leads, enhancing brand awareness, launching products, and managing public relations. Our approach centers around building relationships. By utilizing a universal language that motivates all audiences to engage and act, combined with targeted outreach to suitable brand partners, followers, influencers, and media, we cultivate active communities for our clients. We operate across various sectors, including B2B, B2C, nonprofit, and government, and we prioritize client partnerships that share our enthusiasm and collaborative vision.