Founded in 2020 and based in Bronx, New York, Backing IT is a privately held marketing services company specializing in SEO, digital marketing, web development, email marketing, graphics design, and lead generation. With a team of 11-50 employees, they focus on transforming traditional restaurants into digitally empowered businesses through cutting-edge automation and real-time insights. Backing IT offers a unified framework that streamlines operations, automates guest booking processes, and leverages AI to predict market demand. Their mission is to help businesses increase efficiency and profitability by replacing manual chaos with smart systems, enabling owners and teams to focus on hospitality while growing sustainably in a competitive, evolving market.