The Backbone

For The Backbone

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2017

Year Founded

ABOUT THE BACKBONE

Co-creating impactful brands

Our name reflects our design philosophy: we aim to create strong brands that advance culture. We initiate each project with thorough research and collaborative discussions to discover your brand’s authentic purpose and establish a solid foundation. Ultimately, every influential brand begins with a robust backbone.

Languages Spoken

EnglishFilipino

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2017

Year Founded

Services

Focus

Industries

Clients

Services Provided

65% Branding Services

15% Logo Design

10% Print Design

5% Graphic Design

5% Packaging Design

Portfolio

Fresh Daily

Established in the late 1980s, Fresh Daily originally functioned as a meat retail store until it closed in the 1990s. Now, it is making a comeback as the family carries on its legacy by providing a healthy and convenient option for busy homemakers throughout the city. More than simply a delivery service, Fresh Daily is dedicated to helping modern families and busy individuals effortlessly prepare nutritious meals at home. It offers an intuitive and dependable AI system that helps users manage meal planning and pantry supplies while allowing them to adjust their weekly budgets. This approach enables busy professionals and practical homemakers to save time and money, cook more frequently, and adopt a healthier lifestyle. We have positioned Fresh Daily as a "meal planning assistant" and crafted a vibrant brand that empowers customers to take better control of their home life.

Superior Metalcraft

Superior Metalcraft is a welding and fabrication business located in Chicago that focuses on custom steel fabrication. With over a decade of experience in the field, they began by gaining a thorough understanding of both their organization and the industry as a whole. Unlike large manufacturing firms, their operations resemble a job shop, specializing in custom-made products. Their brand identity emphasizes their foundational values of integrity, versatility, and creativity. The choice of blue, red, and white colors evokes a distinctly American feel and represents the blue-collar workforce. The overall branding is robust, bold, and straightforward, reflecting their dedicated work culture and commitment to delivering top-notch service and craftsmanship.

Balik Toledo

Balik Toledo is an organization dedicated to expressing gratitude. Established by three women who grew up in the community, its mission is to highlight the city's diverse culture by creating programs, livelihoods, and products made with pride in Toledo. Known for its rich history and beautiful natural resources, Toledo City has generated countless jobs through tourism, agriculture, and local products. The concept of "balik," meaning "to return," served as the foundation for shaping the organization's identity. We conducted extensive brand discovery meetings with the founding mothers of Balik Toledo, gaining insight into what "balik" signifies for them. This process allowed us to develop a deep appreciation for each member’s love for the city and helped us to encapsulate the essence of Toledo City, including its environment, culture, and experiences.

5 more projects