Development of the Energy Saving Program
Energoatom, a state-owned enterprise, oversees the operations of all four nuclear power plants in Ukraine and accounts for up to 70% of the country's energy production. To enhance resource efficiency, the company adopted an energy management system in 2019, aligning with the international standard ISO 50001:2018. Büro.MT was tasked with creating an overall concept, visual branding, and content for this program. The initiative aims to engage Energoatom SE employees in promoting a culture of responsible energy consumption, both in the workplace and daily life. The program was named “Energy of Responsibility” to reflect its core objective, accompanied by the slogan “Produce Safely – Consume Rationally!” The logo designed by Büro.MT represents a circle of trust, security, and collaboration. The colors used symbolize various elements: green for ecology, yellow for energy, red for atomic energy, and purple for employees. The philosophy behind the Energy of Responsibility program is rooted in the synergy of these four components. Büro.MT’s initial focus will be on producing branded informational materials for employees, followed by a nationwide advertising campaign aimed at fostering responsible and conscious energy consumption among users.