Ayşe Utku Erdur is a seasoned marketing and business consultant who leverages over 15 years of experience as a marketing product manager in international firms. Transitioning from traditional roles, she now specializes in mentoring small businesses and startups, helping them launch products, enhance sales, and grow sustainably. Understanding that every business and customer base is unique, she tailors marketing strategies aligned with clients' visions and goals. Ayşe conducts thorough assessments to craft actionable plans focused on measurable returns, encompassing areas such as branding, product positioning, market research, digital marketing, and sales training. Her dual experience on both agency and client sides enriches her consultancy, ensuring comprehensive support that fosters enduring business success.