Morris Auto Supply Creating a better content and engagement strategy
For MAS, we are developing content for their social media platforms, providing Content Marketing and Ads Management for an auto supply store in Fontana. The objectives: Morris Auto Supply aimed to enhance their online presence as they lacked a robust social media footprint and were not utilizing online advertising. Their existing content was repetitive and in need of improvement in terms of copywriting. Our objectives are: The strategy: For Morris Auto Supply in Fontana, we opted to leverage their existing Facebook audience to gauge the interests of the MAS community. We curated engaging content that this community would appreciate and share, aiming to boost engagement. From the vibrant community we established, we used targeted advertising to attract more individuals interested in the content that resonated with their audience on Facebook. With every post, we aimed to keep Morris Auto Supply top-of-mind, using everything from car memes to client video testimonials. Additionally, we began producing monthly video commercials to create more personalized content. This involved preplanning, shooting, and editing each month. We launched their Instagram account and successfully grew their follower count to over 1,400, primarily attracting individuals from car groups throughout the Inland Empire to promote the Morris Auto Supply brand among younger generations, considering Facebook is more popular among older audiences now. The results: Morris Auto Supply Fontana has experienced an average month-over-month engagement increase of 31%. The traffic to their Facebook page has also risen by an average of 17% each month. Their content continues to gain traction across various platforms, and their ads have reached over 100,000 people in their target market.