BEADS
BEADS stands for Building Everyday Alliances by Delivery Support. The name is inspired by Anita Randolph's passion for African beads and their significance. During her travels across Africa, beaded jewelry is her top purchase in every country. Additionally, for all major celebrations, custom-made beaded jewelry is created, which conveys the celebration's purpose and the tribe's identity.
Regarding the project, BEADS tasked us with establishing their entire online presence, which included designing and developing their website from the ground up on WordPress, creating logos and digital brand assets, setting up social media profiles, and producing videos.
As a result, our team successfully crafted the organization's website, graphic assets, and social media profiles. We enhanced BEADS' social media audience and engagement by implementing a tailored strategy that addressed both consumer and industry needs. This included developing a competitive hashtag strategy, creating images, story content, and more.