The Australia Traffic Network Pty Limited
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Overview
2 - 9
Employees
1997
Year Founded
ABOUT THE AUSTRALIA TRAFFIC NETWORK PTY LIMITED
Advertising Agency
atn is the premier attention-based media network in Australia, engaging 16 million Australians weekly through radio and television. With operations in five states, atn effectively weaves brand messages into the familiar content that audiences rely on—such as traffic updates, news, weather forecasts, sports, and fuel prices—across over 200 metro and regional radio stations, as well as Seven News, Sunrise, and 10 News. Featuring a distinctive 10-second ad format that stands out and captures attention, atn quickly delivers measurable results, enabling brands to go live within hours. Supported by independent attention metrics from Adelaide, atn ranks as one of the leading media channels for consumer engagement, surpassing social platforms like Facebook, Instagram, and TikTok.
LANGUAGES SPOKEN
English
HIGHLIGHTS
2 - 9
Employees
1997
Year Founded
Services
Focus
Industries
Clients
Services Provided
100% Advertising Services
About the Team
OUR STORY
Founded in 1997, Australian Traffic Network (atn) started with a straightforward mission: to provide live and precise traffic updates when Australians needed them most. Initially operating with a small team and a single aircraft, evolving quickly from a plane to a helicopter, atn grew into a reliable source of traffic information, assisting commuters nationwide daily. The company broadened its reach by establishing a widespread network of reporters across Australia and formed collaborations with nearly every major radio and television broadcaster. Furthering its growth, atn ventured into trusted advertising solutions through its Global Traffic Network (GTN), extending its presence internationally with operations in the UK, Brazil, and Canada.
