eCommerce of World's Largest Cookware Manufacturer
BACKGROUND GroupeSEB stands as the largest global producer of cookware, dinnerware, and small appliances, generating revenues around $7 billion internationally. As part of their Direct To Consumer (D2C) initiative, they aimed to transition their brands All-Clad, T-fal, and Lagostina to the Magento platform with a fresh design. BRIEF Following previous achievements with the Magento platform and atmosol on the factory seconds site, Groupe SEB decided to advance their D2C strategy by shifting these three brands (All-Clad, T-fal, and Lagostina) to Magento. GOALS CHALLENGE The brands opted to use a pre-existing Magento theme to minimize design costs and expedite their market entry. However, as the project developed, they recognized the constraints of the pre-built theme and expressed a desire for a more tailored aesthetic. SOLUTION THEME & CUSTOMIZATION Customizing third-party themes can be notoriously challenging, but we successfully fulfilled the client’s needs by delivering a custom solution derived from a pre-existing theme. ENTERPRISE INTEGRATIONS We integrated Magento 2 with various enterprise systems, including Salsify PIM/DAM, SAP ERP, Signifyd, Adyen, Listrak, Google Tag Commander, as well as creating other custom integrations with proprietary systems.