Digital Marketing at its best
- Created a comprehensive digital marketing strategy that encompassed e-commerce, marketing automation, and customer relationship management (CRM).
- Launched a redesign of the corporate website, oversaw its development, and introduced features that enhanced the customer experience:
- Implemented a “Ask-an-Engineer” live chat feature connecting to engineering staff.
- Established a “Project Locker” for storing large CAD designs, quotes, purchase orders, etc.
- Introduced interactive assistance for the Online CAD Modeling Tool.
- Defined conversion goals and designed a seamless conversion process.
- Developed unique search criteria that clients preferred over standard ones, such as:
- Searching by Benefit
- “Problem Solver” functionality.
- Recognized and spearheaded the adoption of a marketing automation system (Pardot, a key competitor to Hubspot):
- Established a lead nurturing and qualification system.
- Outlined CRM integration requirements.
- Automated the lead follow-up process.
Results: Enhanced all key website performance indicators (Visitors, leads, time spent on site, quote requests), increased the use of the CAD modeling tool, and generated more leads from it (with approximately an 80% closure rate on completed CAD models).