Re-launch an already strong brand.
The Challenge: Relaunching an already well-established brand. Outlaw aimed to effectively kick off their social media presence after being relatively inactive online, with the main goal of boosting sales for their product lineup. Establishing Outlaw’s identity in the competitive aftermarket automotive parts sector posed a challenge, as the landscape was flooded with noise, chatter, and repetitive posts. To stand out, a careful blend of sales promotions, technical information, and lighthearted humor was necessary.
The Strategy: Diversifying content. A variety of content sources centered on the ‘modified 4×4’ theme formed the foundation of Outlaw's regular content strategy. This initiative was bolstered by several prize giveaways and targeted Facebook advertising campaigns, which significantly enhanced Outlaw’s engagement and reach. Rapid Excitement. Being part of a popular segment on social media enabled us to achieve quick success, leading to a swift rise in excitement and engagement.
The Result: From 0 to 7,000 followers in no time. Aston Social launched Outlaw's Facebook page from the ground up, and within just a few months, their fan count soared to 7,000. Each post reached approximately 2,000 users, with engagement rates often exceeding 6%, placing them among industry leaders. Driving Sales. Most importantly, Outlaw 4×4 receives nearly daily sales inquiries directly through Facebook and Instagram.