Assembled, Singapore

Founded in 2016, Assembled Private Limited is a Singapore-based market research agency renowned for its proprietary panel of over 100,000 verified members across Southeast Asia. Eschewing third-party databases, the company crafts bespoke research solutions including focus groups, interviews, product testing, mystery shopping, and market entry studies. Led by Managing Director Felicia Hu, who personally oversees each project, the agency has completed more than 600 studies spanning industries such as insurance, F&B, healthcare, and luxury goods. Their rigorous methodologies and bilingual moderation in multiple languages have earned recognition in prominent publications like the South China Morning Post and MRS Research Live. With a commitment to precision and client collaboration, Assembled delivers insightful, research-driven strategies tailored to international and regional clients alike.