Originally hailing from Florida, Greta's connection to Aspen began in middle school when she first experienced the mountains. After earning a Sport Management degree with minors in Disabilities in Society and Event Planning from the University of Florida, she cultivated a deep passion for hospitality and client service. Greta's professional journey includes collaborating with her mother at EdenLuxe Travel to curate luxury travel experiences and serving as a Program Assistant in Florence, Italy, supporting university program operations and group travel. Since 2025, she has been a dedicated team member at Aspen Luxury Concierge. Beyond work, Greta enjoys outdoor activities like skiing and hiking, as well as cooking and spending quality time with loved ones.