ASO.Marketing

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Overview

$1,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

10 - 49

Employees

2022

Year Founded

ABOUT ASO.MARKETING

Maximize Your App's Revenue

ASO.Marketing is a mobile marketing agency focused on helping applications increase their growth and revenue through organic acquisition (ASO), paid user acquisition, app store conversion optimization (CRO), and monetization strategies. With over 250 case studies in Tier-1 markets, the agency has been in operation since 2022. 🏆 🎯 🧠

Languages Spoken

EnglishUkrainian

HIGHLIGHTS

$1,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

10 - 49

Employees

2022

Year Founded

Services

Focus

Industries

Clients

Services Provided

33% Conversion Rate Optimization (CRO)

33% Mobile App Development (iOS & Android)

24% Marketing Services

10% Advertising Services

Portfolio

AI Tarot: visibility x4,5, TOP USA and Europe

AI Tarot

Objective: Our aim was to enhance the app's visibility in search results, boost downloads, and effectively promote it in the US, Canada, Brazil, and the UK through ASO optimization. The AI Tarot Card Reading & Meanings app is a Ukrainian iOS application that utilizes artificial intelligence to create personalized tarot card spreads and daily forecasts. Strategy: We assessed the app's niche, analyzed over 100 competitors, and examined its target audience and relevant terms to uncover user issues and needs that AI Tarot could address. Utilizing market research and internal analytics, we successfully initiated ASO promotion in the US, Canada, Brazil, and the UK. Our team developed a semantic core for each region (English, Spanish, Portuguese) and optimized the text metadata, including Title, Subtitle, and Keywords. We updated the primary locale (English) with the most pertinent keywords such as tarot, tarot card, tarot reading, and tarot meanings. One of our suggestions for the Brazilian market included using Latin American characters in the screenshots. Following these updates and text optimization, we launched App Store Promotion campaigns in each country. Results: Within 8 months, the search queries for the AI Tarot app soared 4.5 times, increasing from 900 to over 4000. In the US, the app reached the Top-10 for “tarot card meanings” and the Top-5 for “tarot cards.” In the UK, it jumped to the Top-10 for “tarot” from the 75th position. The app currently ranks 11th in downloads among its direct competitors and also ranks in the Top-10 for downloads in both the Canadian and British markets.

ASO for Spam Killer: +60% keywords and +33% CVR

Spam Kille

Objective Spam Text Killer is a privacy-centric application that prevents spam calls and messages without gathering personal information, as all processing is done on the device itself. Our aim was to increase organic installations by enhancing visibility and targeting new markets for expansion. Strategy: We started with a comprehensive competitor analysis, examining keywords, metadata, screenshots, and monetization methods. This allowed us to create a strategic plan while steering clear of typical mistakes. Following this, we reviewed the app store page and revamped the metadata to incorporate high-traffic keywords. We ensured that titles and subtitles were consistent across all five US-indexed locales to enhance keyword connection and reach. Additionally, we redesigned the screenshots, providing two visual concepts that emphasized clarity and the app's benefits. This visual overhaul alone raised the conversion rate by 33%, increasing it from 2.52% to 3.35%. We also streamlined the onboarding process for better clarity and speed, and adjusted the paywall to improve the conversion rate from installation to subscription. Every modification underwent A/B testing to assess its effectiveness. Results: - 531 new relevant keywords indexed in the US - 60% growth in indexing in the UK - 33% increase in conversion rate - Consistent organic growth across several regions Conclusion: Through detailed competitor analysis, optimization of metadata, enhanced visuals, and prioritization of market efforts, Spam Killer has enhanced its visibility, conversion rates, and user retention. We are continuing A/B testing and scaling efforts in global markets to sustain progress and uncover new growth avenues.

ASO Boost: Moyo Hits Top Positions, x2 Visibility

Moyo

Objective: Our primary aim was to implement ASO optimization to enhance the visibility of the Moyo app on both the App Store and Google Play, positioning it within the Top 10 for key search terms and boosting user installations. Moyo is a leading Ukrainian retail chain specializing in electronics and technology, with 90 stores across over 45 cities and a robust online platform featuring a variety of reputable brands. Strategy: Step 1: Leverage All Three Language Options in Ukraine. In Ukraine, apps can operate using Ukrainian, Russian, and English (U.K.) languages. Moyo had been utilizing only Ukrainian and Russian, so we introduced English as well. Optimizing for all three languages resulted in a notable increase in keyword visibility. Within three months, search queries for Moyo in the App Store grew from 132 to 238, and in Google Play, from 571 to 1,671, leading to more downloads. Step 2: Modify App Name for All Languages. We incorporated high-traffic, relevant search terms into the Moyo app's Title and Subtitle metadata across all three languages. These keywords aid the App Store in better understanding the app's content. Step 3: Suggestions for Graphic Optimization. We proposed enhancements for screenshots, icons, and promotional videos to boost their attractiveness. In the App Store, Moyo employed dark colors and emphasized bonuses in the first three screenshots, while Google Play concentrated on home and pet products that encourage repeat purchases. Results: The number of search queries for the app in the App Store doubled, rising from 132 to 238. In comparison, Citrus has 111 keywords, Allo has 150, Comfy has 173, and only Rozetka exceeds Moyo with 408 search queries. On Google Play, search queries saw more than a threefold increase, from 571 to 1,671. Moyo improved its standing in competitive brand searches and broke into the Top 10 for terms like “prom ua” and “shafa.ua,” capturing organic traffic from rival brands. For category searches such as “інтернет-магазин” in Ukrainian, “интернет – магазин” in Russian, and “магазин,” the app secured the top rank in the Ukrainian App Store.