ASIAPRO was established in Hong Kong in 2017 by Jens Lindner, an e-commerce entrepreneur since 1999, and Ralf Herrmann, who has been involved in Asian procurement since 2002. The company was created to connect European businesses with trustworthy suppliers in Asia, emphasizing quality, transparency, and practicality in international trade from the start. Until 2025, it operated under the name AMZPRO. The rebranding to ASIAPRO has allowed us to refine our service offerings and broaden our scope beyond Amazon retail. Currently, we assist brands, retailers, and manufacturers across Europe in organizing their procurement processes in a professional and legally compliant way. Our aim is to facilitate access to dependable suppliers in Asia for European companies. We prioritize clear procedures, transparent communication, and practical solutions, steering clear of empty promises or unnecessary complications. Our focus is on ensuring that purchasing is predictable, manageable, and sustainably successful. We aspire to be the go-to resource for mid-sized companies seeking support in sourcing, quality assurance, and product safety in Asia, operating not as a mass provider but as a collaborative partner with substantial expertise, a local team, and defined accountability. Our objective extends beyond merely reducing purchasing costs to enhancing long-term competitiveness.