DarkWater Artisan Coffee Design and Brand Strategy
DarkWater, a second-generation coffee producer, was going through a significant transformation as it moved away from traditional methods of procurement, supply, and marketing strategies. The goal of Dark Water Artisan Coffee was to revitalize the brand to better resonate with the new generation of coffee consumers in India while introducing a range of specialty coffees and an e-commerce platform. Our strategy involved refreshing what was previously an outdated brand identity to make it vibrant, youthful, inclusive, and accessible to a younger audience. We also aimed for a bold presence to establish credibility in the competitive coffee market. Our teams worked together to generate ideas focused on the brand's vision, mindset, and business strategies. Over the following weeks, we collaborated closely with their leadership and project team to define the brand identity, logo, product designs, website, and marketing materials. The new brand reflects the vision of the founding members of Dark Water Artisan Coffee.