Skyservice - Brand Refresh
Skyservice Business Aviation Inc.
Skyservice is a leading player in Business Aviation in North America, consistently ranked among the top three fixed base operations (FBO) across the continent. The company serves a diverse clientele across five key areas: Aircraft Management, Aircraft Charter, Fixed Base Operations, Aircraft Maintenance (both Business and Commercial), and Aircraft Sales & Acquisition. Despite being a well-established leader in the industry, their brand identity had become outdated and inconsistent, failing to reflect their current market standing. Our team was engaged to spearhead a brand refresh, assessing various logo enhancement options and suggesting improvements for marketing materials. By building on the existing Skyservice logo, we elevated the brand through strategic updates in typography, color schemes, and graphic elements. We developed an 'S' airflow graphic from the logo's design as a dynamic visual element to convey movement and continuity, vivifying the brand identity. This updated branding was implemented across a range of marketing materials, including brochures, print and digital advertisements, banners, sell sheets, apparel and promotional items, tradeshow displays, signage, and even a large mural in the lobby of their main FBO. Following the launch, there has been a noticeable rise in awareness and positive sentiment among the target audience. The rebranding effectively communicates the premium nature of the brand’s offerings, aligning with customer expectations and enabling Skyservice to charge a premium for their top-tier services. For more information on how we assisted, please visit www.ascendamarketing.com or contact us at hello@ascendamarketing.com.