Baluwo - iOS & Android Hybrid App redesign and relaunch
The app provides a secure method for meeting the needs of families in Africa by allowing users to purchase basic food items, construction materials, prepaid electricity, or mobile credits online for their relatives and friends back home. Initially, Baluwo released only an Android version. After achieving revenue goals, they opted to adopt a broader platform strategy and incorporate new features. Asamblo evaluated all requirements, budget constraints, and timelines, and recommended a hybrid framework as the primary support system for the product's development. This approach significantly improved project scope and opportunities regarding budget, output quality, labor cost savings, and time to market for both Android and iOS platforms. The app's main function is to facilitate the remote provision of essential goods. Simply sending money isn't always the best solution; often, users prefer to have control over their funds while supporting their loved ones. With Baluwo, users can help selected beneficiaries by either transferring money or purchasing goods on their behalf from partner stores.
- **Food**: Users can buy essential food items like rice, sugar, cooking oil, and onions, which beneficiaries can collect at local stores throughout Gambia, Mali, Nigeria, and Senegal.
- **Construction materials**: Building a home back in their home country is a significant project for many African migrants.
- **Prepaid electricity**: Baluwo offers users a better way to purchase electricity for their families from suppliers like Nawec, Senelec, Woyofal, EDM, BEDC, and EEDC. In some instances, users can also pay electricity bills through the Baluwo app.
- **Mobile top-up**: Users can recharge their families' mobile phones. Baluwo collaborates with all telecommunications companies in Gambia, Senegal, Nigeria, Mali, Morocco, Guinea Bissau, Ghana, and Sierra Leone.