ART FRESH

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2011

Year Founded

ABOUT ART FRESH

Transform Your Brand. Transform Your Business.

Art Fresh is a highly acclaimed full-service marketing agency that specializes in fostering business growth, crafting digital marketing strategies, and designing brands. We generate impactful ideas and devise strategies that quickly elevate businesses.

Tech Stack

Adobe Experience Manager CMSExpressionEngineMicrosoft SharePointWordPressFlutterReactRuby on RailsZend PHPReact Native

Languages Spoken

EnglishFrench

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2011

Year Founded

Services

Focus

Industries

Clients

Services Provided

35% Brand Identity Design

15% Brand Guidelines Development

30% Digital Strategy

20% Social Media Marketing

About the Team

OUR STORY

Founded in 2011 by Elena Herweyer, a Chartered Marketer and acclaimed artist, Art Fresh is a creative digital marketing agency dedicated to accelerating business growth while reducing stress and advertising expenses. Originating from Ukraine, Elena leveraged her 12 years of experience with international brands like Microsoft and L'Oreal to establish Art Fresh in Canada. The agency prides itself on a unique business model that fosters team creativity, offering multidisciplinary expertise in strategy, digital marketing, and creative solutions tailored to clients' needs. Recognized with 22 international awards and four consecutive years of acclaim by Clutch, Art Fresh partners with passionate business builders, focusing on profit-driven results and personalized service rather than standard solutions or price competition. Their proven methodology combines consulting,

Portfolio

IMC complete rebranding

Unknown

IMC ranks among the top 10 agricultural firms in Ukraine. In May 2011, the company went public on the Warsaw Stock Exchange. It has shown impressive growth and swift expansion into new international markets. In 2017, IMC celebrated its 10th anniversary and initiated a rebranding effort to align with a fresh vision: to become the world's leading agricultural company for investors, employees, clients, and the community. The rebranding aimed to showcase the company's innovation and new strategy, adopting the updated name IMC Innovations + Management + Commitment. We established a market position centered around the new brand strategy and the assertion that “IMC is an innovator in the agricultural sector.” The brand identity needed to convey the company's leadership and its commitment to responsible business practices in relation to people and the environment. Our primary challenge was to develop an image that represented both cutting-edge agricultural technologies and the rich traditions of Ukrainian farming. The main graphic element of the new logo design is a stylized ancient Slavic symbol of fertile land—a rhombus with a dot in the center—representing accurate farming, a state-of-the-art approach in the field. The logo features dark blue and red, echoing the traditional Ukrainian color palette of black and red, with bright yellow-green added to create a lively contrast. We produced a brand book outlining how to implement the new corporate style across various platforms, including documents, brochures, machinery, interior design, professional attire, outdoor advertising, merchandise, and website design. The branding elements contributed to a vibrant, contemporary visual identity for IMC that embodies its new philosophy. For more information, visit www.imcagro.com.ua.

The RuptureSeal™

Unknown

RuptureSeal™ is a series of products aimed at simplifying the process of stopping and cleaning up leaks in commercial, industrial, and personal settings. Utilizing a newly patented technology, RuptureSeal™ effectively seals breaches and prevents damage, thus protecting the environment and saving lives. To advance the business, the company has decided to implement a new positioning strategy and develop a modern brand identity for RuptureSeal™, which has been on the market for several years. Our objective was to provide a brand strategy and creative design concept for RuptureSeal™, informed by an analysis of past business activities and marketing efforts. The refined positioning strategy and contemporary brand design aims to help RuptureSeal™ discover the most effective promotional channels to reach its target audience and enhance brand awareness in the market. We crafted a brand positioning strategy and marketing plan for RuptureSeal™, which included a complete rebranding of its identity, logo design, product enhancements, new packaging designs, stickers, a key visual, a fresh marketing slogan (STOP A LEAK DRY), and the creation of three landing pages with special offers aimed at the industrial segments of potential markets. Our design team developed a modern, simple two-color graphic design concept for RuptureSeal™'s marketing, employing standard safety colors: orange and black. The new packaging design showcases a distinctive brand style with minimal information and maximum focus on the product, clearly conveying its message. To illustrate how RuptureSeal™ functions, we produced a brief video for the landing pages and social media channels. Given the product's uniqueness, the short video demonstration is essential for effective marketing communication, aiming to generate interest in RuptureSeal™ and highlight the ease of use.

RESTGU™ (Restaurant Staff Guide)

Unknown

RESTGU™ is an innovative solution for the restaurant industry offering online education, testing, and certification. Prior to launching the brand, we conducted thorough research and a comprehensive marketing analysis to shape our strategy for introducing this new product to the market. Our findings revealed several potential competitors in the online restaurant training sector. Our task was to establish a brand identity, marketing approach, and model that would enable RESTGU™ to differentiate itself through a unique educational offering. The two digital platforms of RESTGU™—RESTGU™ Guide and RESTGU™ Life Style—were designed to work in harmony, providing all the essential resources for effective learning to obtain the RESTGU™ certification. Our brand positioning strategy, informed by market research, targeted key audiences: restaurant managers, owners, staff, and aspiring restaurateurs. To present RESTGU™ as a holistic online educational resource, we implemented marketing strategies labeled “Your Personal Assistant” and “Your Personal Coach.” To add a personal element to the brand, we created a corporate mascot named RESTGU™, a charming robot that serves as a brand representative and conveys our marketing messages. We developed a cohesive corporate identity that featured logo design, a RESTGU™ Identity Design Guide, posters, brochures, banners, business cards, and a complete range of RESTGU™ merchandise, including a design for the RESTGU™ Certificate. We launched www.restgu.com, a tailored web platform for the RESTGU™ Guide that allows users to create a free personal account to access the Guide, complete the RESTGU™ Test, and obtain the RESTGU™ Certificate. Additionally, we introduced www.restguls.com, a new social media platform for restaurateurs to engage in an international network where they can share ideas, recipes, events, and personal experiences.

7 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"ART FRESH delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Select a service

Brand Identity Design

Brand Guidelines Development

Digital Strategy

Social Media Marketing

Industry Recognitions

a design award

View source

summitawards

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Locations

Headquarters

1401 Millboro Rd

North Wiltshire, Prince Edward Island, Canada C0A 1Y0

+19023947272

Headquarters

20 Bay Street M6J 2N8

Toronto, Ontario, Canada M6J 2N8

+19023947272

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