Planit brand book
The team, comprised of talented young architects and developers, has already overseen significant projects such as Apple Circle, San Francisco International Airport, the tallest skyscraper in the United States, and the American headquarters for SAMSUNG, among many other impressive endeavors. A key challenge in the construction industry is the overwhelming number of contractors on any site and the vast array of technical documents involved. For an average person, managing all this information is nearly impossible, and even a minor error can lead to millions in losses. In 2019, PLANIT recognized the need to clarify its identity, purpose, and core values to the entire team. Since Arriba! values working with grand concepts and prioritizes a values-driven approach, we were eager to contribute to this project. Understanding the vision of the founder and key team members, we set out to translate their insights into a brand handbook titled "Planner." Our goal was to create a unique and authentic brand book for PLANIT that reflected its distinct character. To accomplish this, we incorporated concrete as a material element of the PLANIT Planner's design, carefully considering its raw qualities, texture, and significance, as well as the idea that "concrete" can also mean "foundation." More information can be found at: https://arriba.com.ua/en/work/planit/