Webinars Generate Revenue for Iron Mountain
Iron Mountain collaborated with Arketi to transform an educational webcast idea into a thought leadership initiative that increased demand and helped shift the brand's image from a conventional shredding and storage company to a trusted leader in information management. Arketi developed a comprehensive four-part promotional campaign that included email marketing, landing pages, organic and paid social media, along with a year-long media partnership with ARMA. The initial series attracted over 1,500 registrants for four webinars, with attendees averaging 45 minutes of participation, contributing to a sales pipeline exceeding $1.5 million. The successful launch paved the way for an ongoing annual series of four to five webcasts, complemented by eBooks, post-event newsletters, on-demand content, increased social media promotion in the U.S. and Canada, display ads, website advertisements, and bi-monthly email blasts. Over time, the program gained ARMA certification for IGP continuing education credits, developed a loyal audience, and became a key driver of demand generation. In 2023 alone, the series produced over $605 million in sales pipeline and $103 million in bookings, representing a significant portion of Iron Mountain’s annual revenue goals in North America. URL: https://arketi.com/casestudies/iron-mountain/