First page for "London accountants"
Braant had been focusing on their SEO for quite a while, collaborating with several agencies, yet they struggled to achieve a spot on the first page for their primary keyword, "London accountants." This is understandable due to the high level of competition, as they were up against some of the largest accounting firms in the UK. Although Braant had previously engaged in link building, the sites providing those links were often of dubious quality, with many links appearing next to casino-related content, indicating that these sites were created merely for the purpose of link building. Initially, Braant had multiple pages aimed at their main keyword, which confused Google about which page should rank. We decided to de-optimize the location page and then re-optimize the main homepage. Additionally, we created a blog and conducted an internal linking audit, which proved to be a quick win since they had no internal links. From there, we focused on acquiring quality, locally relevant links while avoiding over-optimization of anchor text, which had been an existing issue. While there's still a long way to go before reaching the top of page 1, we've already made significant progress towards our long-term goals with Braant, currently ranking at position 6 for this highly competitive keyword.