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Argentum Strategy

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Overview

2006

Year Founded

ABOUT ARGENTUM STRATEGY

Add Expertise to Your Team, Not Headcount

Argentum Strategy Group assists businesses in implementing a strategic marketing function or enhancing their marketing resources without increasing headcount and associated costs. We primarily support small to mid-sized organizations in boosting their sales by concentrating on a single strategic focus. Our methodology is grounded in the perspective of a general manager, and all our efforts are aimed at helping clients fulfill their overall business goals. We specialize in consumer and customer marketing, marketing strategy, and building strategic marketing partnerships. Our experience spans over a decade working with prominent packaged goods companies, as well as significant engagement with smaller, entrepreneurial firms. Our clientele has included businesses with revenues below $3 million, those earning between $25 million and $100 million, and even Procter & Gamble.
LANGUAGES SPOKEN
English
HIGHLIGHTS

2006

Year Founded

Services
Focus
Industries
Clients
Services Provided
70% Marketing Services
30% Business Consulting Services

About the Team

OUR STORY
Argentum Strategy Group offers a dynamic team of marketing experts tailored to fit various project sizes and budgets, ensuring optimal staffing levels. Operating with a full-service, adjunct staff model, they provide flexibility by involving solely their founder, Susan Silver, or scaling up to their extended team when needed. This approach guarantees high-quality results without the overhead of larger firms. Their team comprises seasoned professionals with backgrounds ranging from consulting and ethnography to advertising and e-commerce strategy. Notably, members hold diverse expertise including marketing integration, shopper engagement, psychology (with a PhD from Yale), research proficiency, brand management, and digital strategy. This unique blend allows Argentum to serve clients—from large agencies to entrepreneurial ventures—with personalized, expert guidance.
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