Arc & Co. Design Collective

For Arc & Co. Design Collective

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2011

Year Founded

ABOUT ARC & CO. DESIGN COLLECTIVE

A Physical Brand Experience Design Agency

We create experiences that are tangible and interactive. If it can be felt, engaged with, or explored, we can bring it to life. As humans, we naturally seek real-world connections, and these physical interactions enrich our narratives, adding more depth and significance. We craft these experiences to convey your brand's story, fostering meaningful relationships and interactions. Unlike many design agencies, we utilize our unique FOUR Dimensions Framework™ to convert your brand messages into captivating physical experiences. This approach allows us to strategize, conceptualize, innovate, and design experiential packaging, brand activations, and exhibit spaces that ultimately enhance your brand's perceived value and strengthen customer loyalty.

Languages Spoken

EnglishFrench

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2011

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Architectural Design

20% Graphic Design

30% Packaging Design

Portfolio

Kensington Brewing Company

PROJECT BRIEF: Founded in 2011, Kensington Brewing Company has become a key player in Toronto's diverse microbrewery scene. To differentiate itself in a competitive landscape filled with craft beer enthusiasts, Kensington Brewing Company enlisted the help of Arc & Co. Design Collective to create a distinct brand and visual strategy. Named after the popular Kensington Market area, the company has faced challenges in crafting a unique identity that isn’t limited by geographical ties. They also wanted a cohesive packaging design system for their products to make them easily identifiable in Beer Store and LCBO locations, as well as across social media, where they aim to boost their visibility. 𑁋 PROJECT SOLUTION: Through quantitative and qualitative research, it was decided to target the untapped demographic of young adults aged 19-24. This led to the positioning of Kensington Brewing Company as the go-to brand for introducing microbrewed beer to this age group. To appeal to this audience, the theme "Look Out of Place" was developed, showcasing both the quirky charm of Kensington and a message that resonates with younger consumers. The new visual brand system is characterized by being random, humorous, and vibrant, resulting in a distinctive graphic design that sets it apart from other craft brewery brands. Consequently, Kensington Brewing Company has carved out a unique niche in Toronto's expanding craft beer market. 𑁋 SERVICES DELIVERED: Branding Strategy, Brand Identity Redesign, Graphic Packaging Design, Packaging Production Management.

Way of Will

**PROJECT BRIEF:** Way of Will is an essential oil brand focused on attracting men by showcasing the advantages of all-natural aromatherapy for their overall health. Arc & Co. Design Collective has been tasked with developing a brand identity system for Way of Will that conveys masculinity and embodies modernity, sleekness, and versatility, setting it apart from competitors. Additionally, the graphic packaging design needs to be adaptable to accommodate the growing product line. A key challenge in this project has been figuring out how to appeal to men in an industry primarily targeting women. **PROJECT SOLUTION:** To meet the project's goals, design elements that traditionally resonate with men were integrated into the overall aesthetic. The graphics were designed to resemble sports memorabilia to highlight the active lifestyle of the target audience. The main panel of the packaging features a sport jersey-like design with bold numbers that correspond to the product's SKU. The brand identity balances simplicity, elegance, and contemporary appeal, while infusing a sporty vibe. Thanks to the collaboration with Arc & Co. Design Collective, Way of Will has experienced significant growth and is now available in many major retailers across Canada and the United States. **SERVICES DELIVERED:** Branding Strategy, Brand Identity Design, Graphic Packaging Design, Packaging Production Management.

La Rocca Creative Kitchen

**PROJECT OVERVIEW:** La Rocca Creative Cakes, established in Canada in 1986, has become one of North America's leading artisanal dessert producers. To prepare for the opening of their new physical bakeshop targeting a younger audience, La Rocca enlisted the help of Arc & Co. Design Collective for a rebranding initiative. After conducting various business and goal assessments, we proposed the creation of a sub-brand called La Rocca Creative Kitchen. This sub-brand aims to showcase the innovative process behind their dessert creation while highlighting their status as industry leaders. To differentiate La Rocca from its competitors, we developed a unique branding strategy, brand identity, and packaging design. **PROJECT OUTCOME:** Through visits to La Rocca's main kitchen and discussions with its staff, Arc & Co. Design Collective gained insights into their cutting-edge baking methods. This exploration inspired a concept based on the tangram puzzle, illustrating how the creative baking process resembles solving such a puzzle, where each element contributes to a stunning final product. We crafted a brand identity system inspired by tangram shapes and created a series of icons based on these designs. This concept was further integrated into the packaging through a unique interlocking two-phase closure system, enhancing overall visual intrigue. The final packaging experience reflects how each dessert is not just food, but a masterpiece born from thought, passion, and creativity. **SERVICES PROVIDED:** Branding Strategy, Brand Identity Design, Structural Packaging Engineering, Graphic Packaging Design, Packaging Production Management.