Applied Marketing Science
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Overview
10 - 49
Employees
1989
Year Founded
ABOUT APPLIED MARKETING SCIENCE
Market Research With Purpose
Applied Marketing Science, Inc. (AMS) is a prominent market research and consulting firm based in Burlington, Massachusetts. With origins at the MIT Sloan School of Management, we boast 35 years of expertise in market research, consulting, and providing expert insights for both Innovation and Litigation Support. Our Insights for Innovation division assists product developers, customer experience specialists, and executives in leveraging customer insights to enhance their products and services. Meanwhile, our Litigation Support team carries out consumer litigation surveys for intricate legal issues pertaining to false advertising, claim substantiation, trademark and trade dress infringements, class action cases, and other related matters.
LANGUAGES SPOKEN
English
HIGHLIGHTS
10 - 49
Employees
1989
Year Founded
Services
Focus
Industries
Clients
Services Provided
100% Market Research & Competitive Intelligence
64% Business Consulting Services
36% Legal Services
About the Team
OUR STORY
Established in 1989 by MIT Sloan's Professor John Hauser, Applied Marketing Science, Inc. (AMS) is a pioneering market research and consulting firm based in Burlington, Massachusetts. Staying true to its academic origins, AMS specializes in two core areas: Insights for Innovation and Litigation Support. Through its Insights for Innovation practice, AMS partners with global clients across diverse sectors like industrial, medical, financial, and high tech, using MIT-developed methodologies to foster innovative products and enhance customer experiences, satisfaction, and loyalty. Meanwhile, its Litigation Support division offers consumer surveys and expert testimony to illuminate consumer behaviors and perceptions in complex legal matters such as trademark infringement, deceptive advertising, and antitrust. AMS also provides critical analyses and strategic advice for opposing expert witness
Locations
Headquarters
10 Mall Road, Suite 265, Burlington, MA 01803
