A No Nonsense approach to a web redesign
No Nonsense is a US-based manufacturer of intimate apparel and hosiery that has developed a dedicated customer base seeking innovative legwear solutions. However, the brand's online presence lacked the same level of innovation and required an update. To address this, No Nonsense partnered with Applied Imagination to revamp their website's appearance while integrating it with their existing e-commerce platform. Building on No Nonsense's established brand identity, Applied Imagination infused new vitality into its online representation, creating fresh messaging, brand direction, concepts, and user interface designs. The result was a revitalized online presence for the beloved brand. Recognizing the significant impact of social media on fashion choices today, Applied Imagination incorporated new social content into the updated site. By utilizing the Curalate platform, they harnessed user-generated content from Twitter, Instagram, Facebook, and Pinterest, effectively showcasing No Nonsense's fashion offerings. Additionally, understanding that selecting the right style and fit is crucial for fashion consumers, Applied Imagination meticulously redesigned the user experience and interface of product pages and filters to enhance the shopping experience and help customers easily find what they need.