Tax Reinvented with Lobo Vasques
Lobo Vasques is a specialized law firm in Portugal that focuses on tax law. With a global perspective, the firm collaborates closely with prominent clients across various taxation sectors, offering sophisticated solutions to complex challenges. Lobo Vasques presents a strong identity, firmly adhering to its philosophy, and communicates in a bold manner, from its tone of voice to its visual style. This distinctive identity stands out against the typical visual norms of tax law, characterized by a unique irreducibility usually found in areas outside law or finance. This uniqueness is particularly evident in its typography, where size and placement play crucial roles. Our study of Swiss designer Josef Müller-Brockmann's work, especially his use of grids, significantly influenced this design approach. To highlight this application, we incorporated a line that delineates different sections of our materials, emphasizing the logo, which serves as an overarching element for the information presented. The photography direction, featuring a refined aesthetic with a relaxed vibe, leverages contrasts between light and shadow, enhancing the appreciation of negative space. The outcome is a brand brimming with determination, demonstrating unwavering graphic confidence and cohesive harmony.