How we increased organic traffic by 1,064%
The journey began in May 2017 when we were introduced to Next Insurance, an ambitious startup determined to transform small business insurance. As a completely online insurance provider, Next Insurance seeks to deliver simple, efficient, and cost-effective insurance solutions tailored to the needs of small business owners in the U.S. They initially raised an impressive $29 million to further develop their product, followed by additional funding rounds in the summer of 2017 and 2018. The hard work and unwavering commitment of the Next Insurance team were instrumental in their early success, but this was just the beginning of their path to achievement. While the prospects looked bright and promising, the reality of startups can be extremely challenging. As we began working with Next Insurance, we encountered significant SEO hurdles: the demands of a startup often clash with the long-term requirements of an SEO strategy. Additionally, we faced the challenge of working with NextInsurance.com, which was a new and relatively small website when we started our collaboration.