My name is Andrei Visan, and I work as a freelance consultant specializing in Google Ads for SaaS and B2B SaaS companies. My goal is to help teams translate their paid search efforts into clearer indicators of pipeline quality rather than just increasing activity on dashboards. I focus on developing Google Ads strategies, understanding search intent, tracking conversions, aligning landing pages, optimizing CRM and offline conversion signals, and enhancing qualified pipeline performance. As a freelancer, I collaborate directly with clients—bypassing account managers, handoffs, and unnecessary complexity. I typically limit the number of clients I take on to ensure a hands-on, strategic, and commercially-driven approach. The ideal clients are SaaS companies that have a sales-assisted funnel, deal with higher-value transactions, and need insights into why their Google Ads aren't generating sufficient qualified demos, opportunities, or revenue. Often, challenges stem from issues like weak search intent, ineffective conversion signals, misaligned landing pages, ambiguous CRM feedback, or scaling decisions based on incomplete information. My standard services include diagnosing paid search performance, restructuring Google Ads accounts, creating search intent frameworks, reviewing landing pages, implementing CRM-aware measurements, providing ongoing advice, and executing campaigns hands-on. I am particularly suited for those looking to move beyond mere clicks and conversions to enhance pipeline quality through their paid search strategies. However, I may not be the best choice if you only require affordable account management, are focused solely on generating lead volume at any cost, or need a PPC setup geared toward e-commerce. If your SaaS team is already investing in Google Ads and believes there's room for improvement in performance, I can help pinpoint where revenue might be leaking and suggest initial fixes.