Andrea Valdés

For Andrea Valdés

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2020

Year Founded

ABOUT ANDREA VALDÉS

Turning your brand vision into visuals.

Driven by a desire to create brands that embody beauty, lifestyle, and wellness, Andrea has gained a distinctive global viewpoint from her experiences in Colombia, the United States, Russia, and Canada. Her diverse clientele, reflective of these dynamic cultures, often receives acclaim in prominent magazines like Architectural Digest, MyDomaine, Toronto Life, The Globe & Mail, Dolce Magazine, Reno+Decor, HGTV, and Chatelaine. For project inquiries, please reach out via email at hello@byandreavaldes.com.

Languages Spoken

EnglishFrench

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2020

Year Founded

Services

Focus

Industries

Clients

Services Provided

5% Packaging Design

3% Infographic Design

14% Brand Identity Design

7% Marketing Collateral Design

5% Graphic Design

33% Print Design

20% Social Media Marketing

13% Email Marketing & Automation

Portfolio

Brand Strategy + Brand Identity + Web Design

Tan Interiors Inc.

Tan Interiors Inc. sought to strengthen its position in the competitive market by creating a unique identity and an impactful brand strategy. During the Brand Strategy phase, I collaborated closely with a colleague to perform thorough market research and competitor analysis. Our aim was to pinpoint key differentiators and establish Tan Interiors Inc. as a leader in the industry. Working together with the client, we formulated a clear brand vision, mission, and core values that became the cornerstone of the company's revamped identity. As a result, the client received a detailed Brand Strategy guide that provided structure and ensured their messaging was always clear, effective, and aligned with attainable goals. Following this, I focused on designing the Brand Identity, which led to a memorable and cohesive visual language. I created a timeless and functional suite of logos, chose a sophisticated and sustainable color palette, and selected complementary typography to forge a unique and consistent brand personality, all informed by the completed strategy. With the brand strategy and identity established, I moved on to redesigning Tan Interiors Inc.'s website. The Web Design phase prioritized improving user experience, effectively showcasing the company's portfolio, and telling their story in an engaging manner. The new website boasts a sleek, user-friendly interface that authentically captures the brand's essence, ensuring smooth navigation and providing all necessary information while being fully responsive on all devices.

Social Media + Document Design

Elle Amie Inc.

Elle Amie Inc. aimed to enhance their online visibility and professional appearance on social media. By developing a strategic approach to social media design, I produced eye-catching visuals and a customized plan to boost engagement. Moreover, I crafted refined business documents and engaging newsletters to strengthen their brand's influence. The outcome was heightened brand visibility, better engagement, and a more refined brand image in all interactions.